Interesting post by Jason Ryan on PSnetwork.org on the need for Public sector organisations (in New Zealand) to increase the rate at which they are adapting to changing cultural and technological conditions.
“The problem, as such, is not that public sector organizations are not adapting to the change; the fact that there is so much interest in understanding social media is a good indication they are. The problem is the rate at which they are adapting, and the consequences of that lag.
Change management
Public sector managers should all be conversant and comfortable with change. To narrow the strategy gap, what needs to happen is for senior managers to recognize that social media are a symptom of a wider cultural change, and to begin revising their strategies accordingly. Agencies should begin to consult, communicate and involve staff in the process now, because if the gap widens too much, our people will —literally— leave us behind.
As I noted at the outset, this doesn’t require any specialized management knowledge or technical skill; it is just another expression of the (hopefully commonplace) need to constantly manage change. What it does require, however, is a sense of urgency, a willingness to engage and a focus that is on people, rather than technology.
Read the full post here:
http://www.psnetwork.org.nz/blog/2008/02/24/early-adopters/
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment