Rialtas.net – Government 2.0

from an article by Tim Ferguson on Silicon.com

Businesses should exploit their employees’ knowledge of web 2.0 in order to fully take advantage of the tech, according to analysts.

With more consumers than ever involved with social networking, user-generated content and cloud-based apps, businesses should be using their employees’ web 2.0 skills to make the workforce more productive, a report from the Butler Group has found.

Richard Edwards, information management practice director at Butler Group, told silicon.com: “[We] have this other life outside of work in which we’re interacting with [other people] and we’re sort of bringing those ideas into the workplace.”

He added: “[Businesses] need to recognise what’s actually happening – what are those changes – and examine the possibility of utilising some of this to bring about positive change within the business.”

But in order to get the best out of web 2.0-savvy staff, bosses will need to listen to their workers. “No one can argue that getting employees to contribute more of their wisdom and know-how for the good of the organisation is a positive thing,” he said.

The Butler Group report adds that businesses risk losing out if they fail to formalise the use of web 2.0 within the organisation.

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