Interesting article by Mike Elgan (Earthweb) on an effort by Chinese Communist Party (CCP) members to “assert supremacy over online public opinion, raise the level and study the art of online guidance and actively use new technologies to increase the strength of positive propaganda”.
The article also introduced me to the concept of astroturfing which I had not been aware of previously..
The CCP has hired thousands of freelance Internet propagandists whose job is to infiltrate chat rooms, message boards and comment areas on the Internet posing as ordinary users to voice support for the agenda and interest of the CCP. They praise China’s one-party system and condemn anyone who criticizes China’s policy on Tibet. They comment aggressively on news reports about China’s food-safety problems, relations with Taiwan, suppression of bird-flu and AIDS information, Internet censorship, jailing of dissidents, support of Sudan’s military in Darfur and other sensitive topics. Comments applaud the Chinese government and slam its critics, all using scripts and lines approved by the party…
…The BBC calls these freelance propagandists China’s 50 Cent Party. The Guardian newspaper calls it the 50 Cent Army. (50 Cent isn’t a rapper in this case, but a reference to the pay: 50 Chinese “cents” per post, which is equivalent to about 7 US cents). Other names include “red vests” and the “red vanguard.”
Some estimates claim that the 50 Cent Army includes a whopping 300,000 people. If that’s accurate, China’s freelance propagandists exceed in number the total populations of 47 countries….
…Why This Isn’t “Astroturfing”
Of course, the Chinese didn’t invent the idea. In the US, for example, political campaigns, companies and other organizations have been known to use paid staff or volunteers to post messages en masse to create a false impression that the public supports or opposes something. A genuine bubble of opinion is called a “grass roots” movement. So faking that is called “astroturfing.”
2 responses so far ↓
1 Arch Angle // Jan 13, 2009 at 10:56 am
Except the US isn’t in the business of propaganizing a single party to the total censure of all in disagreement. Um, not quite the same game.
2 Posts about Web 2.0 as of January 13, 2009 | The Lessnau Lounge // Jan 13, 2009 at 3:25 pm
[...] Technology to Gain a Strategic Advantage for Your Practice.’ The person from Incisive went How China’s ‘50 Cent Army’ Could Wreck Web 2.0 – rialtas.net 01/13/2009 Interesting article by Mike Elgan (Earthweb) on an effort by Chinese [...]
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